What is B2B E-commerce? B2B e-commerce, meaning business-to-business electronic-commerce, refers to the selling of goods or services between companies over an online sales platform. It is typically used to increase the efficiency and effectiveness of a product’s sales operations. Here are some of the different types of B2B e-commerce. Manufacturers A manufacturer is an individual
What is Website Traffic? The term website traffic corresponds to the number of viewers who visit a certain website. Views, also known as sessions, are commonly used as a way to measure website traffic. Website traffic is a standard method of evaluating an internet business’s abilities to attract clients. Why is Website Traffic Important? Website
What is The Metaverse? The word Metaverse is a combination of the Greek word Meta and the English word universe. Meta is commonly used as a prefix in Greek to imply “after” or “beyond. The metaverse is a digital universe represented by digital representations of people, places, and objects. In other words, it’s a “digital
What to consider when designing websites? Consider your website as if it were a physical business. If your store is cluttered and messy it will reflect on your business and the image of your company. So, when designing a website you must focus on its appearance, if your website is clean, easy to navigate, and
What is Digital Marketing? Digital marketing is a type of marketing that promotes products and services through search engines such as Google social media platforms such as Instagram and Facebook. Digital marketing is essential when it comes to promoting your brand and interacting with clients. A marketing channel consists of email marketing, social media marketing,
What is Event Marketing? There are thousands of events that take place every day, but we only hear about a handful. Why is this? It all comes down to how an event is marketed and presented to the public. Event marketing is a strategy that marketers use to make their events stand out. Event Marketing
What is SEO? As mentioned in our previous blog, Search Engine Optimization (SEO) is using keywords to optimize your website and improve your ranking on Google. In simpler words, Google bots scour the internet looking for relevant keywords every time a Google search is made. They rank their findings based on what they believe the
What is SEO? Search Engine Optimization (SEO) is using keywords to optimize your website and improve your ranking on Google. In simpler words, Google bots scour the internet looking for relevant content every time a Google search is made. They look for quality, easy to understand content that uses the keywords when ranking the results.
When most think of marketing, the first thing that comes to mind in social media. However, email marketing is arguably the most effective marketing medium with an ROI ratio of 37:1. This means that for every $1 spent, the return on investment is $37. If you don’t believe us, take a look at this article
Step 4: Measure your Campaign Success and Continuous Improvement After your campaign is finished, it’s crucial to measure your campaign success so you know what worked for you and what didn’t. This way, you can make changes to your social media marketing strategy for future campaigns. First, evaluate whether your SMART goals were met. As
