Many believe WooCommerce to be the best eCommerce Platform because it’s not only free, but it also allows selling a range of products and services. WooCommerce also seamlessly integrates with WordPress.
Millions of e-Commerce websites are using WooCommerce today since it works well with WordPress and provides a good foundation for their websites. WooCommerce is fast, secure, and easy to use, and it inherits all the strength and reliability of WordPress and uses the same to build a world-class eCommerce experience for retailers and their customers.
Some argue that WooCommerce is only good for smaller, less complex and lower traffic e-stores, however, many high-traffic websites are running on WooCommerce. With millions of active installs, WooCommerce is the most popular eCommerce platform. The current 2019 market share for WooCommerce is 22% of the top 1 million sites using eCommerce technologies.
With so many choices out there, selecting an e-Commerce platform that is right for one’s business is quite challenging specially for small – medium enterprises. Selection of an e-Commerce platform should always be based on business requirements as opposed to on emotions. We often see WooCommerce fit well for small – medium enterprise; however, all three that are mentioned above have some advantages over others.
WooCommerce and Magento almost have equal market share. Shopify is also catching up, but at present Shopify does not have as big of a market share as WooCommerce and Magento.
All three are fairly optimized for SEO, and they are all up there in their SEO ranking.
Even though, Magento offers an open source free to install software, WooCommerce is a clear winner in terms of investment as it’s not only free to install, but it’s easy to configure and maintain.
Depending on one’s store size and complexity, Magento and Shopify offer some benefits here. For very complex and large stores, Magento can be a better option.
WooCommerce has a clear advantage here as WordPress themes are much cheaper, easier to install and maintain. Magento also has themes and plugins; however, they are at a much higher investment. On the other hand, Shopify has very selected free themes available.
Unlike Magento, both WooCommerce are Shopify are very use friendly and may be the best options for companies who opt for self-maintenance.
As we recognize, an online store can be fired off using WooCommerce, Magento or Shopify; however, finding a right e-Commerce platform (open source vs. proprietary) is critical for our client’s success. A specific e-commerce platform selection not only adds complexity and cost to the project upfront, but it also drives up maintenance cost over-time.
Connect with GlobeSign to determine what’s the best CMS for your specific needs. Not necessarily Proprietary Software is better than Open Source since many Open Source Content Management Systems have a very large development community behind them and they compare well against Proprietary Software.
