What is Event Marketing? There are thousands of events that take place every day, but we only hear about a handful. Why is this? It all comes down to how an event is marketed and presented to the public. Event marketing is a strategy that marketers use to make their events stand out. Event Marketing
What is SEO? As mentioned in our previous blog, Search Engine Optimization (SEO) is using keywords to optimize your website and improve your ranking on Google. In simpler words, Google bots scour the internet looking for relevant keywords every time a Google search is made. They rank their findings based on what they believe the
What is SEO? Search Engine Optimization (SEO) is using keywords to optimize your website and improve your ranking on Google. In simpler words, Google bots scour the internet looking for relevant content every time a Google search is made. They look for quality, easy to understand content that uses the keywords when ranking the results.
When most think of marketing, the first thing that comes to mind in social media. However, email marketing is arguably the most effective marketing medium with an ROI ratio of 37:1. This means that for every $1 spent, the return on investment is $37. If you don’t believe us, take a look at this article
Step 4: Measure your Campaign Success and Continuous Improvement After your campaign is finished, it’s crucial to measure your campaign success so you know what worked for you and what didn’t. This way, you can make changes to your social media marketing strategy for future campaigns. First, evaluate whether your SMART goals were met. As
Step 3: Stay Active and Monitor your Social Media Activity Now that you’ve set your campaign goals and created your marketing mix, you need to stay active on all your chosen social channels and monitor your success. We’ve comprised a list of tips for staying active and monitoring success on any social platform Tips for
Step 2: Select the right Social Channels Deciding which social channels to run your social campaign on can be intimidating considering there are over 60 different social channels. Many people are under the impression that they need to be active on each and every social channel to run a successful campaign; however, this is nearly
Most social media marketing agencies in Canada create a plan of action and conduct their research before they run any social media campaign. As a social media company, we created this blog as your guide on how to create an effective social media plan (aka a strong social media strategy and budget) and how to
Google has become the Xerox of search engines, the registration of the phrase “Google it” has become synonymous with making an inquiry to an argument or to the purchase of a good or a service. This has made Search Engine Optimization (SEO) as one of the most important means for generating new leads and sales.
Regardless of size, all businesses require website maintenance to ensure their online success. However, most clients are confused and often ask what website maintenance really means for them? Website Maintenance is really a pro-active risk management which is kind a like buying insurance, but it’s way more! Insurance only mitigates risk in case of an
