How to Run a Successful Social Media Campaign in 4 easy steps: Step 3
Step 3: Stay Active and Monitor your Social Media Activity
Now that you’ve set your campaign goals and created your marketing mix, you need to stay active on all your chosen social channels and monitor your success. We’ve comprised a list of tips for staying active and monitoring success on any social platform
Tips for staying active
The number one reason businesses fail on social media is because they fail to post consistently. Ensure your campaign is a success by keeping your spirits high, posting engaging and educational content, scheduling posts and posting curated content.
Don’t get Discouraged if you are not getting the Results you Anticipated.
It’s normal to feel disappointed when you aren’t getting results however, it’s important to understand that building a social presence takes time. The only way to grow your page and get those results is posting regularly. This way, you’re always on your follower’s feeds and on their mind. Once you have sufficient content on your social media, users can get a better understanding of your brand and the products/services you provide, and they are more likely to follow.
Post Engaging and Educational Content
Posting entertaining and educational content not only provides value to your followers but it also builds brand reliability and loyalty. People are more likely to follow and purchase a product/service from a brand they believe are an expert in their field. For example, a makeup company can educate their followers on how to correctly apply foundation or how to create different eyeshadow looks. Another example is a digital marketing company creating posts on how to increase number of followers on social media.
Schedule your Posts
Scheduling posts is a great way to appear active on social media. Some benefits of scheduling your posts are:
- It saves time.
- You don’t have to depend on Wi-Fi to post.
- It helps you be consistent with when you post.
- You can view your monthly posting schedule ahead of time and see if there is any content missing. This way you’re ahead of the game.
There are many free and paid tools for post scheduling. The easiest and most affordable option is the free app scheduling feature built into social media apps. For example, Facebook has a built-in post scheduler which can also be used to schedule posts on a linked Instagram account. A couple paid options for social media post scheduling are Hootsuite, Sprout Social, Content Cal and Falcon. Paid scheduling programs allow you to schedule your posts on any platform. They’re also great for social media teams to collaborate on a posting schedule.
Post Curated Content
We know it can be difficult to create engaging content everyday which is why we suggest also posting relevant curated content. Curated content is content created by a third party. When done right, curated content can provide just as much value as posting your own content. An example is if an art supply company reposts someone’s artwork or a blog post comparing different types of paint brushes. Another example is a digital media company reposting articles on the latest social media trends. It’s important to do your research before sharing curated content to ensure the subject matter is useful and reliable. It’s also crucial to give credit to the original content creator.
Interact with your Followers
Our last tip for staying active is to interact with your followers on a daily basis. You can connect with your followers by joining in conversations, asking questions, replying to comments, liking, and commenting on their posts and directly messaging them. All of the abovementioned actions will send notification to your followers, and they will be reminded of your brand. Another way to interact with followers is through polls or questions. You can ask your followers personal questions like “how was your day” or questions related to your brand like “what products would you like to see from us in the future”.
Tips for monitoring your activity and success
It’s not only important to stay active on social media but you also need to monitor your activity and success. If you’re still not seeing the results you expected, you need to revaluate your campaign goals, your marketing mix, and the content you’re posting. Here are a few tips to help you monitor your activity and success:
Analyze your Insights
When creating a business account on social media, you gain access to free social media insights. Insights allow you to analyze your reach, content interactions, impressions, target demographics and more. You can also analyze likes, follows, and shares per post. Through your insights you can see which content is resonating with your audience and which is not. You can also analyze whether your content is being consumed by the intended target audience.
Looking through your insights as often as possible is key so you can see if there are fluctuations in your reach or impressions. Small fluctuations are normal but if you see your numbers are declining drastically, go back and adjust your campaign strategy.
Track URL clicks
Another great way to monitor success is through URL clicks. When someone clicks on your URL, it means they not only interacted with your social media but took the next step of learning more about your brand. Once someone clicks on your URL link, they are one step closer to purchasing your product/service. Track URL clicks through the available insights on your social media account. Make sure you monitor clicks regularly so you can tell which type of content is persuading people to click on your website or URL.
For more in-depth analysis, look at available social media metric tools like Hootsuite Analytics, Keyhole, Sprout Social, Agorapulse and more.
GlobeSign is a Canadian web solutions and digital marketing company helping clients grow their revenues online using our Digital Marketing services including Search Engine Optimization (SEO), Social Media Marketing (SMM), AdWords (i.e., PPC, CPC) and Content Writing. We keep up to date with the latest technology and trends, and we continue to provide best in class digital marketing solutions for our clients in Canada, in the US and Globally