An effective website is not just how good it looks, but also how easy it is to navigate through. Truly, what differentiates a good website from a bad one?

  • SIMPLICITY, don’t make me THINK hard & don’t test my PATIENCE.
  • I don’t have time to read; give me less TEXT and allow me to SCAN.
  • PLEASE guide me where SHOULD I go, don’t let me GUESS.

What Should My Website Include?

Website is just a tool, and to make sure this tool meets business needs is not easy. GlobeSign works very closely with clients to produce a website that not only meets business needs, but also engages customers and stimulates conversions. The techniques our expert designers and developers use to maximize the user experience include the following:

Site Map & Good Content

Website content should be tailored to target audience – a website is useless unless it has clear navigation and correct business information.

Simple & Clean Design

Simplicity drives usability and maximizes user experience. Websites with auto-playing Videos and Music or embedded Flash not only slow down the sites, but often annoy visitors.

Simple Navigation

A simple navigation is often attributed to maximizing conversion. Site structure that provides ease of navigation leads to conversion optimization.

Right Colors and Fonts

Colors and Fonts play an important role in communicating the message. Websites with right fonts and colors minimize bounce rates and motivate visitors to spend more time on the website.


User experience is extremely important, and it’s heavily dependent on the website structure leading to ease of navigation and conversion. Planning websites with relevant content and navigation is a key to user experience.

Good Images

A picture is worth a thousand words -- investment in good images pays for themselves many times over.

Call for Actions

Don’t leave visitors hanging; a clear and decisive call for action helps generate leads and potential business opportunities.

Responsive Website

Responsiveness has become more important than ever. Not only smartphones and tablets are driving increasing amount of web traffic, but Google is also ranking websites based on their Mobile Friendliness.

Social Media Integration

It’s worth the investment in Social Channels as Social media is not going to leave us anytime soon!

SEO Readiness

Your website can be best website in the world, but it’s of no use if people can't find you! Using the right tools and services ensures ranking on search engines.

Good Hosting

A slow website is very frustrating for visitors, and it will cost you in many ways. Investment in good hosting is directly proportional to one’s success online.

Carefully selected backend

CMS not only allow our clients to save thousands of dollars on future website updates, but also offers content optimization. However, it’s extremely important to choose the right CMS platform based on client’s requirements – some CMS’ can be very heavy and complex and not necessarily be a right choice for every customer out there. Our experts work with clients to understand both their short term and long term objectives, so they can suggest an optimum solution that incorporates scalability and technology combination.

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