While AdWords marketing such as pay-per-click (PPC) and cost-per-conversion (CPC) marketing can be quite expensive and needs to be managed more closely, it provides some quick wins for small and medium enterprises especially in the beginning while the organic SEO is working its way up to bring the site on Google’s top searches.

  • Fastest way to get to the top of Search Engines and help test products and website conversion
  • Facilitates planning retargeting campaigns
  • Providing profit margins are not too low, paid marketing may help while SEO takes effect.

Key Factors of a Successful Online Marketing Strategy

A successful online marketing strategy includes many elements, both Organic and Inorganic, such as Search Engine Optimization (SEO), Social Media Marketing (SMM) and AdWords (PPC/CPC, etc.) to ensure faster Return on Investment (ROI) for clients.
Target marketing is quite challenging as our clients are often competing with largecompanies with huge marketing budgets; however, it does not mean that their marketing cost must be as much as their competition. GlobeSign marketing team is very cost effective and works with our clients to help create a multifaceted online marketing strategy that drives qualified web traffic, optimizes conversions and expands client’s online visibility at an affordable investment.
Clients typically need help in this area to ensure faster ROI – PPC needs continuous monitoring and readjusting. We suggest our clients to start slow, monitor and readjust the campaign and then invest big to grow the campaign to maturity.
In addition to Search Engine Optimization (SEO) and Social Media Marketing (SMM), AdWords (pay per click and cost per conversion) are also extremely important especially in the beginning as organic marketing takes few months to bring results.

Providing profit margins are not too low, we see PPC campaigns help accomplish:

What is Paid Marketing – Google Ads or AdWords or Pay Per Click (PPC)

PPC stands for pay-per-click, it’s a paid internet marketing model where advertisers pay a fee every once clicks on their ads. It’s considered in organic as you are buying visits to you website as opposed to organically driving people to your website. Search engine advertising on Google and Bing are the most popular forms of PPC.

Traditional Marketing used to be quite simple as you only had one primary medium —- physical ads such as broadcasting, billboards, ads in local newspapers, magazines, direct mailing, merchandise, etc. With marketing evolution, traditional marketing has shrunk significantly. In-fact for many companies, traditional marketing has completely transformed into digital marketing. Digital marketing not only allows companies to run more focus marketing campaigns, but it also provides greater flexibility for reaching out to your target audiences at a much lower investment — Google AdWords, paid social media marketing, paid videos, display advertising to name a few. However paid marketing can be very overwhelming as one needs a good strategy as well as decent budget to run it successfully.

Out of all paid marketing, paid searches, Google AdWords or pay per click, have become extremely important for all our clients. If done right and in alignment with the overall digital marketing strategy, paid searches can tremendously help increase leads and sales.

Paid search engine marketing is the same as AdWords or pay-per-click (PPC) marketing. Paid searches or AdWords allow companies to run ads on search engines such as Google and Bing where search engines show ads on their search engine results pages (SERPs). Paid search works on a pay-per-click model, you only pay when someone clicks on your ad.

Google AdWords have become main revenue stream for Google. Google AdWords offerservices under a pay-per-click (PPC) pricing model; however, an advanced bidding strategy can also be used to automatically reach a predefined cost-per-acquisition (CPA).

Are Google Ads or AdWords or Pay Per Click (PPC) Worth the Money?

Our Clients always ask us these two questions; Why Use Google AdWords or Pay Per Click (PPC) and Does Google AdWords really Work? Running Google AdWords or PPC campaigns can be very costly, and it’s very important to design them properly to ensure results.

Here are why companies include Google AdWords or PPC in their marketing strategy:

Reach right people right time

Google AdWords ensure you reach right people right time. AdWords are shown to people who are searching Google with a “specific keyword” and have an active interest of either researching, understanding and potentially purchase a product or service they are searching for.

Google AdWords places you in front of your potential customers right when this is top of mind for them which is huge!

Reach People in Right Geography – In your target region

Google AdWords allow you to focus on a specific region. Providing you are a local business, this helps tremendously drive visibility to your local community.

Google AdWords places you in front of your potential customers right when this is top of mind for them plus they are in your target region.

Reach Multiple Target Audiences with the same product

Google AdWords or Pay Per Click (PPC) allows companies to reach multiple audiences with the same product or services. This is very helpful as most companies sell their products and services to multiple audiences with different keywords.

In all, right ad right time to right person drives meaningful traffic to your website, and the trick to achieving this goes beyond just finding the right keywords.

What Does a Good, Well Balanced Paid Marketing Strategy include?

Paid marketing or Pay-Per-Click (PPC) requires a constant, every day effort as well as investment. GlobeSign works very closely with clients to understand Clients business objectives and available budget to suggest a Paid Marketing or Pay-Per-Click (PPC) strategy. Here are the top tasks GlobeSign manages for our clients; we can do all or as needed basis:

  • Find the right keywords;
  • Create good impressions and descriptions;
  • Write Ad Copies that are relevant and drive conversion;
  • Consider cost savings; and
  • Minimize cost per click (CPC)
  • Minimize cost per thousand impressions (CPM)
  • Minimize cost per acquisition (CPA)
Google AdWords is split into two networks – the Search Network and the Display Network. On average, the Conversion Ratio Rate (CVR) or PPC Conversion Ratein AdWords across all industries are consistent. On average, the conversion on Google Search Network is about 2.7% to 3% and on Google Display Network is about 0.9% to 1%.

How Much Does Paid Marketing Cost? What Should be my monthly AdWords budget?

This is one question we are always asked. How much does Google AdWords cost? How much money do I need to allocate for my Google Ads?

Before we talk about paid marketing investment, one should know the cost is from two separate areas.

How Much Does Paid Marketing Cost? What Should be my monthly AdWords budget?

This is one question we are always asked. How much does Google AdWords cost? How much money do I need to allocate for my Google Ads?

Before we talk about paid marketing investment, one should know the cost is from two separate areas.

Agency Fees

Most small medium businesses engage agencies like GlobeSign to manage their paid marketing. Not only GlobeSign offers multiple benefits including minimum upfront investment in terms of time, but GlobeSign also brings many years of experience that allows companies to excelin their PPC campaigns.

Off course, it’s in the best interest for GlobeSign to continue to deliver results as well as meet our conversion goals, so we can continue our long-term partnership with our clients.

GlobeSign offers three types of paid marketing management pricing models. They are based on clients specific paid marketing strategy, available budget and workload related to managing client’s PPC campaigns. We offer three types of PPC plans:

  • Percentage of Ad Spending per month (anywhere from 15% to 30%);
  • Percentage of Ad Spending+ Management fee; and
  • Flat Fee Pricing

Call GlobeSign Paid Marketing Experts to discuss your PPC requirements, and what value GlobeSign may be able to provide for you moving forwards.

Top AdWords o PPC Management agency in Canada & in the US

GlobeSign is a Canadian company helping clients grow their revenues online using our Digital Marketing services including Search Engine Optimization, Social Media Marketing, PPC, CPC and Content Writing.

We keep up to date with the latest technology and trends, and we continue to provide best in class digital marketing solution for our clients in Canada and in the US. When our clients outsource their digital marketing and website maintenance to us, they feel confident and quite relieved. This not only takes a lot of stress from their minds, but also allows them to focus on their businesses!

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