Many business owners feel totally lost
They see everyone jumping on the newest thing, TikTok one month, then something else the next.
They spend money and time guessing… and most of the time it doesn’t work.
You don’t have to guess anymore!
Just answer these 3 easy questions and you’ll know exactly what to do.
Question 1: Where Do Your Customers Hang Out Online?
Your customers pick the channel, not the latest trend.
Quick examples:
- Young people → love short, fun videos → Instagram + TikTok
- Older people or business people → Facebook, LinkedIn, or just Google search
- Customers near your shop → Google Maps + online reviews
- People who want to buy right now → Google search things like “best pizza near me”
Super easy tip: Just ask your current customers: “What phone apps or websites do you use the most?” Or check your free Google Analytics (it shows where visitors come from).
Question 2: How Fast Do You Need Results?
Some channels give quick wins. Others build slow but strong results.
- Need sales this month? Choose paid ads (Google Ads or Facebook Ads). You can start today and see clicks or sales fast.
- Need steady growth over months or years? Choose SEO (search engine optimization) or content marketing (blogs, videos). It takes time to rank on Google, but then customers find you for free forever.
- Want to build trust and repeat buyers? Use email marketing. Collect emails and send helpful tips or offers.
Fast = Paid channels (more money needed).
Slow but lasting = Free/organic channels (more time needed).
Question 3: What Is Your Real Budget?
Be honest about money.
- Low budget (or almost zero)? Start with free or cheap options:
- Build a simple website.
- Post on social media (organic).
- Write blogs for SEO.
- Send emails to your list.
- Medium budget? Add paid social ads or Google Ads. Start small, test $50–$100, and see what works.
- Higher budget? Mix everything: ads + SEO + email + content.
Remember: The best ROI often comes from channels you stick with long-term. Not the shiny new one.
Here are simple examples of popular channels and when they fit best:
Paid Ads (Google, Facebook, Instagram)
Best for: Fast results, ready-to-buy customers.
Cost: Medium to high.
Speed: Very fast.
Social Media (Organic posts)
Best for: Building a community, brand awareness.
Cost: Low (just your time).
Speed: Medium to slow.
Email Marketing
Best for: Keeping customers, repeat sales.
Cost: Low.
Speed: Medium (builds list first).
SEO & Blogging
Best for: Free traffic that lasts.
Cost: Low to medium (time + maybe tools).
Speed: Slow (3–12 months).
Video (YouTube, TikTok)
Best for: Younger audiences, showing products.
Cost: Low to medium.
Speed: Medium.
Final easy step: Test small + watch what happens
Pick only 1 or 2 channels first. Don’t try 10 things at once, you’ll go crazy!
Run small tests. Look at real numbers:
- More sales?
- More people visiting your site?
- More phone calls?
Keep what works. Stop what doesn’t.
After more than 10 years doing this, here’s the big lesson:
The right channel = Your customers’ favorite places
- How fast do you need money
- The money you really have
Not what everyone else is doing.
Stop running after shiny trends. Start putting your time and money where your customers already live and where real profits grow.
