Social media is not leaving us soon, and we believe social channels top the list for site referrals. Few years ago, SEO used to be the only focus for driving traffic; however, social media plays a very important role nowadays.

  • Social channels drive targeted traffic to your website.
  • SEO only draws people to your website who are searching using your keywords; how about others?
  • It’s cheaper - average cost of social media is significantly less than google AdWords.

Key Factors of a Successful Online Marketing Strategy

A successful online marketing strategy includes many elements, both Organic and Inorganic, such as Search Engine Optimization (SEO), Social Media Marketing (SMM) and AdWords (PPC/CPC, etc.) to ensure faster Return on Investment (ROI) for clients.
Target marketing is quite challenging as our clients are often competing with largecompanies with huge marketing budgets; however, it does not mean that their marketing cost must be as much as their competition. GlobeSign marketing team is very cost effective and works with our clients to help create a multifaceted online marketing strategy that drives qualified web traffic, optimizes conversions and expands client’s online visibility at an affordable investment.
In addition to Search Engine Optimization (SEO), Social Media Marketing (SMM) is becoming very popular. It’s also a very important factor of a successful online marketing strategy.

What is Social Media Marketing (SMM)?

As the name suggest, Social media marketing is the use of social channels and social media platforms to promote your products or services. Social Media Marketing is becoming more and more popular nowadays. Not only social channels have built in analytics, but they also allow you to track the progress of your social media campaigns.
On a more strategic level, social media marketing is your game plan to build awareness for your products and services and increase your brand’s visibility. A good social media strategy means setting up your marketing goals, choosing the right social networks and measuring your success.

Why Do I need Social Media Marketing?

A good online marketing strategy is incomplete without social media marketing as more than 90% of sites that are ranked on Google’s first page leverage social media. Therefore, combining Social Media Marketing (SMM) alongside Search Engine Optimization (SEO) drives amazing results and search engine rankings.

What Does a Good, Well Balanced Social Media Marketing Strategy include?

Quality content on social channels drive more qualified leads and potentially more revenue. Social Medial Marketing with GlobeSign starts with social media audit and identifying gaps and quick wins to come up with a strategy that allows our client s to take advantage of the social web and to successfully drive visitors to their sites. If your business is not active socially, you are missing out!
GlobeSign works very closely with clients to understand Clients business objectives and available budgetto suggest social media strategy. Here are the top tasks GlobeSign manages for our clients; we can do all or as needed basis:

Profile Creation and/or review

Comprehensive review of your current profiles to ensure best strategy moving forwards.

Design Your Social Media Posts

Regular and relevant content is key to success on social media. We work together with clients and design number of posts in advance for clients review and sign-off based on agreed commitment. We also ensure on-time posts as per agreed schedule.

When designing Social Media Posts, we ensure to keep the following in mind:

SEO Coordination&Integrated hashtag strategy

We create relevant posts that are aligned with our focus keywords to help drive our SEO campaigns.

Integrated hashtag strategy

GlobeSign deploys hashtag strategy in our social media posts designs as hashtags make it easy for clients to find similar content.

Call to Action Posts

GlobeSign also designs call to action posts as needed. Call to Action posts drive conversion activities such as signing up for newsletters, completing contact us forms, driving to a specific page on the website etc.

Support Multiple Platforms For You

We research optimized posting times based on when your users are most active and publish posts on multiple platforms. Clients can pick one or more from the following platforms based on relevance:

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • Google My Business

How Much Does Social Media Marketing Cost? What Should be my monthly SMM budget?

Social Media investment vary from company to company, and it depends on responsibilities and tasks carried out by you or by GlobeSign, your Social Media Partner. Here are the main factors that help determine Social Media Marketing Investments per month:

You may qualify for a bundle discount if you start with a more comprehensive digital marketing strategy that includes Search Engine Optimization (SEO) and Social Media Marketing (SMM).
  • Number of Posts Designed Per Month
  • Types of Post Designed per month?
  • Number of Platforms Managed?
  • SEO Coordination
  • Integrated hashtag strategy
  • Optimized Posting Times
  • Authoritative Link Earning
  • Advance Profile Set-up
  • Extended distribution

Top Social Media Marketing Company in Canada & in the US

GlobeSign is a Canadian company helping clients grow their revenues online using our Digital Marketing services including Search Engine Optimization (SEO), Social Media Marketing (SMM), AdWord (i.e. PPC, CPC) and Content Writing.

We keep up to date with the latest technology and trends, and we continue to provide best in class digital marketing solutions for our clients in Canada and in the US. When our clients outsource their digital marketing and website maintenance to us, they feel confident and quite relieved. This not only takes a lot of stress from their minds, but also allows them to focus on their businesses!

Interested in working with us on a project?

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