A good SEO or digital marketing strategy should not only be based on immediate business goals, but it should also incorporate client’s both short-term and long-term objectives.

  • Create online marketing strategy based on client’s business goals and budgeting guidelines
  • Drive qualified leads with a multifaceted online marketing strategy
  • Optimize conversion by continuous monitoring and readjusting our online marketing plan

Key Factors of a Successful Online Marketing Strategy

Clients often need multifaceted online marketing strategy that may comprise of both Organic and Inorganiccampaigns. A successful Digital Marketing strategy should include many key factors such as a a good Search Engine Optimization (SEO) and Social Medial Marketing (SMM) strategy along with well-managed AdWords (i.e. PPC/CPC) campaigns.
In today’s world, target marketing is challenging as our clients are often competing against large companies with big budgets; however, it does not mean that their marketing cost must be as much as their competition. GlobeSign marketing team is very cost effective and works with our clients to help create a multifaceted online marketing strategy that drives qualified web traffic, optimizes conversions and expands client’s online visibility at an affordable investment.
Out of all the digital marketing components, Search Engine Optimization (SEO) is one of the most critical element that drives traffic to your website organically.

What is Search Engine Optimization (SEO)?

Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic from search engine.
Search engine optimization (SEO) refers to improving the “UNPAID, NATURAL or ORGANIC” results. SEO excludes “Paid Marketing” as well as “Direct Traffic and Direct Visitors” that come to the website by directly typing the URL.

What is Search Engine Results Pages (SERP)?

Search Engine Results Pages (SERP) are the pages displayed by search engines (i.e. Google and Bing) in response to a keyword query. However, the pages displayed may include both paid and unpaid results. Based on the searched keyword competitiveness, you will see several pages in response to a single search query, and to get one’s page on top of SERP is always challenging.

Paid results are sponsored searches or advertisements where as the unpaid or organic searches are purely retrieved by the search engine’s algorithm. Regardless whether the result is due to paid or unpaid, SERP normally includes a title, a short description showing where the keywords have matched and a link pointing to that specific page on the website. However, for sponsored results or paid ads, the advertiser chooses what to display.

What is the difference between SEO and SEM?

Many of our clients get confused between Search Engine Optimization (SEO) and Search Engine Marketing (SEM) as both terms are often used interchangeably; however, they are different. The main difference between SEO and SEM is as follows:

Search Engine Optimization is a component of Search Engine Marketing (SEM). In addition to SEO, SEM also includes paid searches such as Pay-Per-Click (PPS), Cost-Per-Click (CPC) and social medial marketing (SMM).

Why Do I Need Search Engine Optimization (SEO) For My Company?

As per SEO survey published by Ascend2, SEO achieved important objectives for 89% of companies surveyed, and the lack of Search Engine Optimization success for the remainder 11% was probably due to the insufficient effort.

Search Engine Optimization is a key to generating traffic online as majority of the people select from the top five suggestions in the results page when they search online. Having your website tracked on first page of Google and Bing provide your business the visibility you need to be successful on the net.

What Are The Benefits Of Good SEO?

Our clients always ask us why we need to invest in Search Engine Optimization (SEO)? We always educate them SEO is one aspect of digital marketing, the most important one as it drives organic traffic to your website.

  • Enhances website visibility;
  • Generates quality traffic to your website;
  • Cost Effective since it’s organic;
  • Converts leads to customers; and
  • Drives higher yields for your business.

Search Engine Optimization (SEO) drives more traffic and visitors to the website that results in higher website ranking in the Search Engine Results Page (SERP).

What is a best Strategy for my business - Paid vs. Organic (SEO)?

Our clients always ask us whether they should start with an Organic SEO or Inorganic (paid marketing); however, the strategy is always unique for every customer as no two websites or industries are the same:

  • SEM strategy is always based on client’s business goals & objectives as well as budget available
  • Organic SEO is typically a low investment, and it allows building a solid foundation over 4-6 months.
  • In cases where we need quick results, coupling organic and inorganic efforts may provide the result we need in the short term.

We conduct SEO Audits of our client’s websites to determine our quick wins and to provide a strategy that is closely aligned with client’s business goals and objectives.

What is GlobeSign’s SEO Commitment

Not even the best SEO company can provide a guarantee due to constantly changing nature of the industry and search engines algorithm. However, deploying right techniques and strategies ensures good results. GlobeSign provides clients with the following commitments:

  • Strategy changes according to the results and google updates. Typically, an SEO plan is revised after every 3 months;
  • Partnership with our client where we work very closely and monitor success;
  • Since GlobeSign will also do the maintenance, our development team will work closely with the Search Engine Optimization team to make necessary changes to the website;
  • Within six months, GlobeSign commits to produce the best results in terms of improving keywords ranking, driving website traffic and fulfilling our committed tasks; and
  • Commitment to continuous efforts for bringing the website on first page of Google because 98% traffic comes from Google search engine; however, organic SEO takes time and consistent efforts. For the same reason, we revisit our SEO strategy time to time and make complete analysis regarding what is working and what is not. This helps us increase our ranking and traffic ensuring we meet our keyword ranking targets; and
  • Provide continuous communication and reporting to Big Dreams Montessori allowing both parties to continue with confidence.

How Much Does SEO Cost? What Should be my monthly SEO budget?

We are often asked; how much should I budget for my monthly SEO? This question saddles both business owners as well as SEO experts since every company is different. The effort related to running a successful SEO campaign vary significantly from one company to the other!

Companies that offer cheap canned SEO, one size fits models, costing $0-$99/per month, often do more harm than benefit. It’s not uncommon to see Google penalties that virtually wipe out website visibility on the web due to Black hat SEO practices; even though, it increases ranking in a relatively short-term.Since Black hat SEO violates the search engines’ terms and conditions, Search Engines single them out as “bad guys”and differentiate them from the “good guys” that deploy White hat SEO practices.

GlobeSign works very closely with clients to understand Clients business objectives, available budget, focused regions etc. to suggest a SEO investment. Here are the top factors that directly impact SEO investment per month:
  • Professional SEO Company that knows their stuff
  • SEO Coverage Area – Local vs. National vs. International
  • Additional Tasks such as:
    • PPC Management
    • Blog Management
    • Social Media Management
    • Content Generation – Writing and Submission of Blogs, Articles Social Media Content, etc.
    • Conversion Optimization

Investment Indication:

Moz polled over 600 Search Engine Optimization companies and aggregated all of the data. A quick glance revealed an average SEO expert charge between $80 to $130 per hour. Furthermore, the average monthly retainer lies somewhere between $750 and $1500 per month.

Some companies provide performance-based SEO. It’s free to start but has dynamic pricing!

For clients where budget is a constraint, hiring a professional SEO company for a one-time website audit and an actionable recommendation may help tremendously. Providing website has great content, good on-page as well as right titles, tags and description can significantly boost organic traffic.

GlobeSign offers affordable, fixed cost SEO packages that generates results. Contact Us to get a Free Quote.

Top SEO Service Provider in Canada & in the US

GlobeSign works with clients and help create customer digital marketing solution that is right for your company. We help align SEO & PPC to ensure faster ROI (Return on Investment) for our clients. GlobeSign is a Canadian Company providing best in class web solution and digital marketing for clients in Canada and in the US for the last 10 years. With office in Markham, we strive to provide digital marketing programs that are optimized for corporate websites as well as for e-commerce and services industries.

Contact Us to discuss your project. Our goal is to become a trusted advisor, and not just another vendor!

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