{"id":5937,"date":"2025-07-22T09:52:53","date_gmt":"2025-07-22T13:52:53","guid":{"rendered":"https:\/\/www.globesign.com\/blog\/?p=5937"},"modified":"2025-07-22T12:28:15","modified_gmt":"2025-07-22T16:28:15","slug":"the-domain-authority-scam","status":"publish","type":"post","link":"https:\/\/www.globesign.com\/blog\/the-domain-authority-scam\/","title":{"rendered":"The Domain Authority SCAM"},"content":{"rendered":"

Why Chasing High DA Might Be Hurting Your SEO More Than Helping It<\/span><\/i><\/p>\n

\"DOMAIN<\/p>\n

Basic Understanding of Domain Authority<\/span><\/h2>\n

Domain Authority (DA) is a score that tells how strong and trustworthy a website is in the eyes of search engines, especially Google.<\/span><\/p>\n

Think of it like this:<\/span><\/p>\n

Your website is like a person giving advice. The more people trust this person, the more likely others will believe and follow that advice. In SEO, Domain Authority is that \u201ctrust score\u201d for your website.<\/span><\/i><\/p>\n

Who Gives This Score?<\/span><\/h3>\n

Moz<\/a>, an SEO software company, is the creator of the Domain Authority (DA) score. This score ranges from 1 to 100. A brand-new website typically starts at a DA of 1, while very strong and well-established websites like Google, Facebook, or Wikipedia are closer to 100. The higher the score, the more \u201cauthority\u201d a site is assumed to have in the eyes of search engines \u2014 at least according to Moz\u2019s model.<\/span><\/p>\n

\"MOZ\"<\/p>\n

What affects your DA score?<\/span><\/h3>\n

DA is not something you can directly control, but here\u2019s what influences it:<\/span><\/p>\n

    \n
  1. Backlinks from strong websites<\/span>
    \n<\/span> \u2013 If popular, trusted websites link to your site, your DA goes up.<\/span><\/li>\n
  2. Quality over quantity<\/span>
    \n<\/span> \u2013 One backlink from a reputable site is better than 100 from spammy ones.<\/span><\/li>\n
  3. Internal linking and structure<\/span>
    \n<\/span> \u2013 Clean, organized websites also help.<\/span><\/li>\n
  4. No spammy links<\/span>
    \n<\/span> \u2013 Links from spammy or low-quality sites can hurt your authority.<\/span><\/li>\n<\/ol>\n

    Does Google use DA?<\/span><\/h3>\n

    No,<\/strong> Google does NOT use DA directly.<\/span>
    \n<\/span>But:<\/strong> It\u2019s still useful for SEOs and marketers to compare websites and understand their ranking strength.<\/span><\/p>\n

    \"Google\"<\/p>\n

    Why Does DA Matter in SEO?<\/span><\/h3>\n

    Websites with higher Domain Authority (DA) usually tend to rank better on Google \u2014 although this isn\u2019t always the case. While Google doesn\u2019t use DA directly, it can still be a useful benchmark for SEOs and marketers. It gives you a sense of your domain\u2019s overall \u201cranking power\u201d and helps track whether your site is improving over time from an authority and backlink profile perspective.<\/span><\/p>\n

    Example:<\/span><\/h3>\n

    Let\u2019s say you’re starting a website that to offer website maintenance services in Toronto, Canada.<\/span>
    \n<\/span>At first, your DA is low.<\/span>
    \n<\/span> But over time:<\/span><\/p>\n