{"id":1136,"date":"2021-08-05T20:40:35","date_gmt":"2021-08-05T20:40:35","guid":{"rendered":"https:\/\/www.globesign.com\/?p=1136"},"modified":"2025-07-30T12:01:35","modified_gmt":"2025-07-30T16:01:35","slug":"best-seo-practices-title-optimization","status":"publish","type":"post","link":"https:\/\/www.globesign.com\/blog\/best-seo-practices-title-optimization\/","title":{"rendered":"Best SEO Practices: Title Optimization"},"content":{"rendered":"<h2>What is SEO?<\/h2>\n<p><a href=\"https:\/\/www.globesign.com\/seo-company-toronto\/\">Search Engine Optimization (SEO)<\/a> is using keywords to optimize your website and improve your ranking on Google. In simpler words, Google bots scour the internet looking for relevant content every time a Google search is made. They look for quality, easy to understand content that uses the keywords when ranking the results.<\/p>\n<h2>Benefits of SEO<\/h2>\n<p>More than 3.5 billion Google searches are made every day. By improving your ranking on Google, you can increase your brand visibility by over 100%. Other benefits of SEO include:<\/p>\n<ul>\n<li>It helps generate leads<\/li>\n<li>It improves conversion<\/li>\n<li>It helps bypass competitions<\/li>\n<\/ul>\n<h2>Title Optimization<\/h2>\n<p>The first thing Google bots look at when finding relevant content is your page title. The page title is also the first thing readers see when going through their Google search results. Optimize your page title by doing the following:<\/p>\n<h3><strong>Keep your title short.<\/strong><\/h3>\n<p>Google only displays the first 60 characters of your page title. Keep your title short to ensure it doesn\u2019t get cut off in the search results as people are less likely to click through if they can\u2019t read the entire title. Below is an example of a good and bad page title.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-1137\" src=\"https:\/\/www.globesign.com\/wp-content\/uploads\/2021\/08\/best-seo-practice-title-optimization.png\" alt=\"\" width=\"530\" height=\"197\" srcset=\"https:\/\/www.globesign.com\/blog\/wp-content\/uploads\/2021\/08\/best-seo-practice-title-optimization.png 530w, https:\/\/www.globesign.com\/blog\/wp-content\/uploads\/2021\/08\/best-seo-practice-title-optimization-300x112.png 300w\" sizes=\"(max-width: 530px) 100vw, 530px\" \/><\/p>\n<p>The top one is 60 characters which makes it easy to read without clicking on the link. I know if I click on the first link, I\u2019ll learn 12 calligraphy tips for beginners. The bottom link, however, is more than 60 characters and difficult to read without clicking through. I don\u2019t know the article will teach me calligraphy and<em> hand lettering <\/em>until I click on the link or read the meta description.<\/p>\n<h3><strong>Include Keywords<\/strong><\/h3>\n<p>Including <a href=\"https:\/\/www.globesign.com\/seo-company-toronto\/\">keywords<\/a> in your page title also helps with SEO. Make sure you only include the most relevant keywords in your title because adding too many keywords can be counterproductive. Include Keywords at the beginning of your title adds a secondary benefit; users can know what your webpage content by looking at their toolbar.<\/p>\n<h3><strong>Include your Brand Name<\/strong><\/h3>\n<p>Including your brand name in your page title helps build brand awareness and brand reliability. Imagine this \u2013 you create and upload multiple blogs about calligraphy to your website. Someone reads one of your <a href=\"https:\/\/www.globesign.com\/blog\/\">blogs<\/a> and really enjoys what you\u2019ve written. Now if they search for anything calligraphy related and see you brand name in the title, they are more likely to click through because they\u2019ve had a positive previous experience.<\/p>\n<p>It\u2019s important to keep in mind the page title cut-off to ensure your brand name doesn\u2019t get cut off in the search results.<\/p>\n<h3><strong>Optimize your Meta Description<\/strong><\/h3>\n<p>Although your meta description doesn\u2019t help with <a href=\"https:\/\/www.globesign.com\/seo-company-toronto\/\">SEO<\/a>, it does help increase your click through rate. Make sure your meta description doesn\u2019t exceed 160 characters, otherwise it won\u2019t show in the search results. Another way to maximize your meta description is including what benefits it has for the readers. An example of this is clothing companies writing \u201cfree returns\u201d or a fitness blogger writing \u201cfree workout programs\u201d. If you\u2019re still unsure on what to include in your meta description, look at what your competitors are writing for inspiration.<\/p>\n<h2>About GlobeSign<\/h2>\n<p><a href=\"https:\/\/www.globesign.com\/\">GlobeSign<\/a> is a Canadian web solutions and <a href=\"https:\/\/www.globesign.com\/social-media-marketing-toronto\/\">digital marketing<\/a> company helping clients grow their revenues online using our Digital Marketing services including <a href=\"https:\/\/www.globesign.com\/seo-services-company-toronto\/\">Search Engine Optimization (SEO)<\/a>, Social Media Marketing (SMM), AdWords (i.e., PPC, CPC) and Content Writing. We keep up to date with the latest technology and trends, and we continue to provide best in class digital marketing solutions for our clients in Canada, in the US and Globally.<\/p>\n<h3>GlobeSign\u2019s\u00a0SEO\u00a0commitment\u00a0to\u00a0its\u00a0clients<\/h3>\n<p>GlobeSign\u00a0has many proven projects in very competitive markets, and we remain\u00a0committed to providing the results our clients need by ensuring:<\/p>\n<ul>\n<li>Continuous strategy\u00a0changes according to the results and google updates \u2014typically, we revisit our SEO plans after every 3\u00a0months.<\/li>\n<li>Partnership with our client where we not only work very closely with our clients, but we also monitor success together.<\/li>\n<li>GlobeSign\u00a0also does\u00a0the <a href=\"https:\/\/www.globesign.com\/website-maintenance-toronto\/\">website maintenance<\/a>. This allows our development team to work closely with the Search Engine Optimization team to ensure we make necessary changes to the\u00a0website on a timely manner.<\/li>\n<li>Within six months,\u00a0GlobeSign\u00a0commits to producing the results in terms of improving keywords ranking, driving website\u00a0traffic,\u00a0and fulfilling our committed tasks.<\/li>\n<li>Continuous commitment towards bringing the website on first page of Google because 98% traffic comes from Google search engine. However, organic SEO takes time and consistent efforts. For the same reason, we revisit our SEO strategy from time to time and make complete analysis regarding what is working and what is not. This helps us increase our ranking and traffic ensuring we meet our keyword ranking targets.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>What is SEO? Search Engine Optimization (SEO) is using keywords to optimize your website and improve your ranking on Google. In simpler words, Google bots scour the internet looking for relevant content every time a Google search is made. They look for quality, easy to understand content that uses the keywords when ranking the results. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2577,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55,56],"tags":[],"class_list":["post-1136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-search-engine-optimization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Best SEO Practices: Title Optimization Techniques 2025<\/title>\n<meta name=\"description\" content=\"Write a compelling title &amp; meta description. 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