{"id":1054,"date":"2021-07-23T01:30:28","date_gmt":"2021-07-23T01:30:28","guid":{"rendered":"https:\/\/www.globesign.com\/?p=1054"},"modified":"2021-07-23T01:30:28","modified_gmt":"2021-07-23T01:30:28","slug":"the-benefits-of-email-marketing-and-tips-to-get-you-started","status":"publish","type":"post","link":"https:\/\/www.globesign.com\/blog\/the-benefits-of-email-marketing-and-tips-to-get-you-started\/","title":{"rendered":"The Benefits of Email Marketing and Tips to get you Started"},"content":{"rendered":"

When most think of marketing, the first thing that comes to mind in social media<\/a>. However, email marketing is arguably the most effective marketing medium with an ROI ratio of 37:1. This means that for every $1 spent, the return on investment is $37. If you don\u2019t believe us, take a look at this article<\/a> by Sleep Advisor that states 17% of Americans check their email when they wake up and 55% check it before they go to work.<\/p>\n

Benefits of Email Marketing<\/h2>\n

Email marketing has higher conversion rates compared to any social media platform. This is because email marketing allows you to send personalized and relevant content in a timely manner. Also, one\u2019s inbox is substantially less cluttered than their social media<\/a> feed which increases the chances of them seeing your email and clicking through to your website.<\/p>\n

Other benefits of email marketing are that you can reach and already engaged audience, it\u2019s cost effective, you can create more personalized content and it\u2019s easy to measure your success.<\/p>\n

Reach an already engaged audience<\/h3>\n

Your email list is made up of people that signed up to receive emails which means that they saw value in your content. They are already engaging with your content so all you have to do is keep them engaged. Keep reading to learn about how you can keep your audience engaged.<\/p>\n

Cost effective<\/h3>\n

Email marketing is cheaper compared to other methods of marketing because you don\u2019t need to pay for exposure. The average reach for organic social media posts is around 5.2% which is why businesses pay a hefty price to increase their reach. Emails on the other hand, have an average open rate of 21.33%.<\/a><\/p>\n

Can create personalized content<\/h3>\n

Dissimilar to social media, email marketing targets an individual as apposed to a demographic. Therefore, when you send out an email, you can personalize your content to include the recipient\u2019s name, occupation etc. This increases your email open rate and click through rate as people are more drawn to emails with their name on it.<\/p>\n

Easy to measure success<\/h3>\n

You can easily measure your email marketing success using the following metrics:<\/p>\n

    \n
  1. Email delivery rate \u2013 percentage of emails that were delivered to people\u2019s inboxes. This tells you whether your emails are bouncing or being reported as spam.<\/li>\n
  2. Email open rates \u2013 the percentage of people that opened your email. This tells you whether your email subject is effective.<\/li>\n
  3. Click through rate \u2013 the percentage of people that open your email and click on the link in your email. This tells you whether your content is effective.<\/li>\n
  4. Subscribes\/unsubscribes \u2013 number of people that opted in\/out of receiving your emails. This tells you whether your content is providing value to your audience.<\/li>\n<\/ol>\n

    Tips for getting started and improving engagements<\/h2>\n

    Now that you are familiar with the benefits of email marketing, you probably want to get started right away. Here are some tips to help you out:<\/p>\n

    Set up a sign-up sheet on your website<\/h3>\n

    Every page on your website should have an email signup sheet. This way, anyone that interacts with your website can sign up. You can either set up an email pop up which show up on the webpage being viewed or add the sign up at the bottom of each page.<\/p>\n

    Your sign-up sheet should highlight the benefit of signing up. For example, if you\u2019re a blogger you can write something like \u201cSign up for exclusive content about x.\u201d You can also add an incentive to encourage people to sign up. An example of this is an ecommerce website can give customers a 15% off code on their first purchase if they sign up.<\/p>\n

    Set up a Mailchimp account<\/h3>\n

    Mailchimp is an email marketing software that allows you to create campaigns, design and send out mass emails, analyze your email insights and more. Mailchimp understands that small businesses don\u2019t want to spend $30 a month on a subscription so their services are free until you reach 2000 sign ups.<\/p>\n

    Use a company email<\/h3>\n

    Using a company email not only looks more professional but is a great way to increase brand awareness. When people see your company name in the email, they don\u2019t need to read the entire email to know your company sent it. Other benefits of using a company email are:<\/p>\n